What is Digital Marketing?

A process of marketing a brand online using different media forms.

The commonly used mediums digital marketing Australia are:

  • Facebook
  • Twitter
  • Instagram
  • linkedin

Search engine marketing is different as owners target their pages be on top on Google, Bing, and Yahoo.

This method is called Search Engine Optimization (SEO) and SEO specialist Australia suggest to fix and do these phases to rank and maintain targeted websites on search results based on keywords typed by users.

Phases:


1. Technical Audit – flag issues, create and implement recommendations. Common issues are:

  • Redirection
  • Redirection chains
  • Different protocol
  • Breadcrumbs
  • Structured Data or Schema
  • Keywords on navigation menus
  • Website design
  • Mobile friendly status
  • Broken link/page
  • Not found link/page
  • XML sitemap
  • HTML sitemap

2. On-page SEO – Blog optimization

  • H1 heading (contain primary keyword)
  • H2 heading (contain secondary keyword)
  • Internal links
  • External links
  • Keywords
  • LSI keywords
  • Tags
  • Image
  • Video
  • Content word count



3. Off-page SEO – Blog optimization, business listings or citations, video links, guest post, sponsored links, resource links, image links, blog commenting, forums and PBNs (Private Blog Network).


Blog optimization

  • H1 heading (contains primary keyword)
  • H2 heading (contains secondary keyword)
  • Internal links
  • External links
  • Keywords
  • LSI keywords
  • Tags
  • Image
  • Video
  • Content word count


Business listings – register client website on different directories.

  • Local Listings
  • International listings


Video – presentations uploaded to these sites have a really good impact on website rankings because the files are automatically

indexed on Google.

  • Youtube
  • Vimeo

Guest post, sponsored and resource links – requires email outreach to contact the website admin to list your website to their blog or image. This is not free as you need to pay for permanent links.


Blog commenting and Forums – no guarantee as it need an approval of the website admin and majority of bloggers turn off comments section rather leave it pending to their end.

Private Blog Network (PBNs) – These are expired domains hunted by some SEO agencies. This is for blog optimization so the company won’t need to contact website admins to list their client websites. When Google see it as spammy, they penalized and deindexed the website, need the diligence to post and configure this.

Also, Google offers PPC (Pay Per Click). The website is shown in different pages on top of organic search results based on keywords typed by users.

More details on north shore seo contact Cresco SME Partners

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